An ICON Cooler is specifically built to withstand the abuse your outdoor lifestyle demands, while keeping contents cold longer than traditional coolers.
The thermal performance of an ICON cooler is enhanced by the elements of its design (i.e. thicker walls, added insulation). Because it has more insulative material, it takes more ice and time to cool down an ICON than a traditional cooler, however, the pay-off is longer ice retention... days longer.
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